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The Economic Competitiveness of Renewable Energy

A Rules of Thumb Approach for Scientists, Engineers, and Policy Makers
By Winfried Hoffmann
Copyright: 2013   |   Status: Published
ISBN: 9781118237908  |  Hardcover  |  

Price: $39.99 USD
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One Line Description
The book lays out the economics and science of renewable energy and argues that the costs will continue to fall dramatically so that adoption is no longer a leap of faith but is financally feasible.

Audience
� Policy makers in the energy sector and renewable energy in particular.
�Materials Scientists and engineers in photovoltaics and other renewable energy technologies such as geothermal and wind.
� Business managers and investors in the renewable energy industry.

Description
The world is at the crossroads of either quickly changing the energy picture towards implementing efficient renewable energy sources or postponing this process by another generation. Based on the author’s more than 30 years industrial experience, this book gives a set of assumptions by extrapolating known technology developments and shows that 100% coverage by renewable technology of the global energy needs is much more probable than previously argued.
The Economic Competitiveness of Renewable Energy gives the reader an easy to understand guide. Basic facts using “rule of thumb” and “order-of-magnitude” considerations underpin the author’s argument. The book shows how energy efficiency technologies will be able to drastically reduce the energy consumption for the same quality of life. It also demonstrates that traditional energy technologies are not able to sustainably support the future energy requirements of a growing world population because of limited resources and increasing prices.

The most relevant renewable energy technologies are discussed. Among others, solar photovoltaic, solar thermal and wind as the most important ones are covered in the greatest detail. The conclusion of this unique book shows how and why the renewable technologies will be cost competitive and even superior to the traditional technologies in the mid-term. Market-pull instead of technology push provide the increase of the cumulative installed volume of the new renewable technologies, thereby driving down the specific price of the critical components along Price Experience Curves.


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Author / Editor Details
Winfried Hoffmann obtained his PhD in biophysics in 1977. He joined the just formed photovoltaic R & D group for thin film solar cells of NUKEM in 1979 and took over its leadership in 1985. He initiated the joint venture in the photovoltaic field between NUKEM and Daimler-Benz Aerospace to form "Angewandte Solarenergie - ASE GmbH" in 1994 where he served as Managing Director. In the same year, the acquisition of 100 % shares of Mobil Solar as a subsidiary company was achieved. In October 2002 the joint venture between RWE Solutions and SCHOTT Glas, the RWE SCHOTT Solar GmbH, was formed, where he served as Chairman of the Board. Effective in 2005 SCHOTT acquired the shares of RWE Solutions and the company was renamed SCHOTT Solar GmbH where he was Member of the Management Committee.
In 2007 he joined Applied Materials to become Chief Technology Officer and Vice President of the Solar Business Group and member of the Management Board of the German based Applied Materials GmbH. From November 2010 he served as consultant to the solar business of Applied Materials. Since March 2012 he is the management representative of SMA Solar Technology AG to the European Photovoltaic Industry Association (EPIA), where he is currently President. He is a member of the Scientific Board of the Fraunhofer Institute for Solar Energy (FhG-ISE) and a member of the Supervisory Board of the Institute for Solar Energy Research in Hameln (ISFH) as well as of the Helmholtz Centre Berlin.

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