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Submit a ProposalThe Value of Innovation
 | Knowing, Proving, and Showing the Value of Innovation and Creativity By Jack J. Phillips and Patricia Pulliam Phillips Copyright: 2018 2018 | Status: Published ISBN: 9781119242376 | Hardcover | 388 pages Price: $80 USD  |
One Line Description
Written by some of the most well-known authors in the world for using ROI (Return On Investment) strategies and processes, this groundbreaking new volume provides practical, easy-to-implement methodologies for measuring the impact and ROI for any creativity or innovation program.
Audience
Innovation and creativity project and program managers, executives and administrators, individuals who implement these projects and programs, and operating managers who must support innovation programs. This book is also of interest to innovation experts, consultants, professors, and researchers.
Innovation and creativity project and program managers, executives and administrators, individuals who implement these projects and programs, and operating managers who must support innovation programs. This book is also of interest to innovation experts, consultants, professors, and researchers.
Description
Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas. Sometimes, innovation thrives within a certain geographical location or in certain organizations that are known for their innovative approaches. This outstanding new volume will demonstrate how to measure the success of innovation in all types of organizations.
In the last decade, there have been tremendous investments in creativity and innovations sponsored by companies, cities, states, countries, universities, NGO’s, and even non-profits. With the magnitude of emphasis on creativity and innovation, the sponsors and key stakeholders will demand to know the value of these programs. The Value of Innovation: Measuring the Impact and ROI in Creativity and Innovation Programs will show step-by-step how to measure the impact and the ROI of innovation and creativity programs. The process collects six types of data: reaction, learning, application, impact, ROI, and intangibles. Data are collected analyzed and reported using a systematic, logic model. Conservative standards create results that are both CEO and CFO friendly. This proven process has been used now in 5000 organizations and this new book adapts the method directly to this critical area of innovation, showing examples and case studies.
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Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas. Sometimes, innovation thrives within a certain geographical location or in certain organizations that are known for their innovative approaches. This outstanding new volume will demonstrate how to measure the success of innovation in all types of organizations.
In the last decade, there have been tremendous investments in creativity and innovations sponsored by companies, cities, states, countries, universities, NGO’s, and even non-profits. With the magnitude of emphasis on creativity and innovation, the sponsors and key stakeholders will demand to know the value of these programs. The Value of Innovation: Measuring the Impact and ROI in Creativity and Innovation Programs will show step-by-step how to measure the impact and the ROI of innovation and creativity programs. The process collects six types of data: reaction, learning, application, impact, ROI, and intangibles. Data are collected analyzed and reported using a systematic, logic model. Conservative standards create results that are both CEO and CFO friendly. This proven process has been used now in 5000 organizations and this new book adapts the method directly to this critical area of innovation, showing examples and case studies.
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Supplementary Data
• Shows those responsible for creativity and innovation programs in their organizations the impact of these programs and if they are not working, how to make them successful
• Fills the need for a book specialized in showing real-life Return On Investment (ROI) of these programs for the primary stakeholders
• Is the only book that focuses on measuring the success of creativity and innovation programs
• Is filled with case studies that show the reader, in easy-to-understand language, strategies, practical applications, and successful implementation of creativity and innovation programs for any organization
• Shows those responsible for creativity and innovation programs in their organizations the impact of these programs and if they are not working, how to make them successful
• Fills the need for a book specialized in showing real-life Return On Investment (ROI) of these programs for the primary stakeholders
• Is the only book that focuses on measuring the success of creativity and innovation programs
• Is filled with case studies that show the reader, in easy-to-understand language, strategies, practical applications, and successful implementation of creativity and innovation programs for any organization
Author / Editor Details
Jack J. Phillips, PhD is Chairman of ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than a hundred books and hundreds of articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.
Jack J. Phillips, PhD is Chairman of ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than a hundred books and hundreds of articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.
Patricia Pulliam Phillips, PhD is an internationally recognized author, consultant, and President and CEO of ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses. She has been an author or editor of more than a hundred books and numerous journals.
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