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Submit a ProposalEnron Ascending
 | The Forgotten Years, 1984–1996 By Robert L. Bradley Jr Series: Political Capitalism (A Tetralogy) Copyright: 2018 | Status: Published ISBN: 9781118549575 | Hardcover | 810 pages | 99 illustrations Price: $95 USD  |
One Line Description
Enron Ascending: The Forgotten Years is the third installment of Bradley’s tetralogy on political capitalism, inspired by the rise and fall of Enron.
Audience
• Industry practitioners interested in energy especially of gas and electricity.
• Academics and regulators interested in energy.
• Historians of business.
• Business management specialists.
• Political economists
• Industry practitioners interested in energy especially of gas and electricity.
• Academics and regulators interested in energy.
• Historians of business.
• Business management specialists.
• Political economists
Description
Enron Ascending explains the company’s celebrated rise and shocking fall by chronicling Enron’s birth and maturation in America’s modern mixed economy. It carefully documents the once celebrated,now-forgotten innovation that made the company and its founder, Ken Lay, the talk of the industry, even corporate America. At the same time, always conscious of the company’s fate, the book highlights the developing habits of thought and behavior that would sink Enron.
Meticulously researched, Bradley posits the reader in a “you-are-there account” and vividly one meets all the actors such as Ken Lay, Richard Kinder, Jeff Skilling, Andy Fastow, and Rick Causey, Rebecca Mark, Forrest Hoglund, Vince Kaminski, Mick Seidl to name a few.
The constellation of issues the people at Enron grappled with were complex and far-reaching: Sweeping change in regulation-driven natural gas and electricity markets; international privatization and developing-country infrastructure; climate change and `“green” energy; the new economy; political correctness and ascendant philosophies; finance and accounting subjectivism; challenges to business norms and to free markets.
How did this amalgamation of people, ideas, and events converge into a corporate whole?
Enron Ascending offers an insightful, exciting, humbling journey for anyone interested in American capitalism and corporate governance.
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Enron Ascending explains the company’s celebrated rise and shocking fall by chronicling Enron’s birth and maturation in America’s modern mixed economy. It carefully documents the once celebrated,now-forgotten innovation that made the company and its founder, Ken Lay, the talk of the industry, even corporate America. At the same time, always conscious of the company’s fate, the book highlights the developing habits of thought and behavior that would sink Enron.
Meticulously researched, Bradley posits the reader in a “you-are-there account” and vividly one meets all the actors such as Ken Lay, Richard Kinder, Jeff Skilling, Andy Fastow, and Rick Causey, Rebecca Mark, Forrest Hoglund, Vince Kaminski, Mick Seidl to name a few.
The constellation of issues the people at Enron grappled with were complex and far-reaching: Sweeping change in regulation-driven natural gas and electricity markets; international privatization and developing-country infrastructure; climate change and `“green” energy; the new economy; political correctness and ascendant philosophies; finance and accounting subjectivism; challenges to business norms and to free markets.
How did this amalgamation of people, ideas, and events converge into a corporate whole?
Enron Ascending offers an insightful, exciting, humbling journey for anyone interested in American capitalism and corporate governance.
Back to Top
Reviews
"Robert L. Bradley's Enron Ascending is one of the most remarkable contributions to business history in years. This is the inside history of the company by a man who was there. Anyone interested in American capitalism should read this book." Tyler Cowen, George Mason University
"Robert L. Bradley's Enron Ascending is one of the most remarkable contributions to business history in years. This is the inside history of the company by a man who was there. Anyone interested in American capitalism should read this book." Tyler Cowen, George Mason University
"There is only one reason to read another book on Enron: the author offers a more complete and authoritative account of the run-up to Enron’s collapse than that offered by others, and in doing so invites a deeper consideration of the meaning of the Enron story." Malcolm Salter, Harvard Business School
"Enron Ascending masterfully applies the ideas of political economy to a significant event in business history. Bradley's book goes beyond just analyzing Enron's rise and fall to provide deep insights into the interactions between government and business that are an increasingly common characteristic of the twenty-first century American Economy. Randall G. Holcombe, DeVoe Moore Professor of Economics, Florida State University
"This volume is a sprawling wide-ranging work that does more than just document the history of Enron, the what. Bradley also attempts to provide a reliable, integrated world view spanning the social sciences to provide the why of Enron." Edward Tower, Independent Institute
"Few scholars have so improved our understanding of energy and its regulation as Robert L. Bradley Jr. This book makes an original and major contribution to an already substantial literature." Robert J. Michaels, Energy Law Journal
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Author / Editor Details
Robert L. Bradley Jr., 16-year Enron employee and Ken Lay confidant, is a noted political economist, energy historian, and public-policy entrepreneur. The founder and CEO of the Institute for Energy Research (IER), Bradley is the authorof eight books on energy history and policy from a classical-liberal perspective. He is an adjunct scholar of the Cato Institute and the Competitive Enterprise Institute of Washington, DC; a senior fellow at the Texas Public Policy Foundation of Austin, Texas; and a visiting fellow at the Institute of Economic Affairs in London. In 2002, Bradley received the Julian Simon Memorial Award for hiswork on energy and sustainable development.
Robert L. Bradley Jr., 16-year Enron employee and Ken Lay confidant, is a noted political economist, energy historian, and public-policy entrepreneur. The founder and CEO of the Institute for Energy Research (IER), Bradley is the authorof eight books on energy history and policy from a classical-liberal perspective. He is an adjunct scholar of the Cato Institute and the Competitive Enterprise Institute of Washington, DC; a senior fellow at the Texas Public Policy Foundation of Austin, Texas; and a visiting fellow at the Institute of Economic Affairs in London. In 2002, Bradley received the Julian Simon Memorial Award for hiswork on energy and sustainable development.
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Table of Contents
Preface
Acknowledgments
Introduction The Process of Enron
Part I From HNG to Enron: 1984 -- 1987
Chapter 1 The New Houston Natural Gas
Chapter 2 HNG/InterNorth
Chapter 3 Foundations
Part II Peril and Progress: 1987 -- 1989
Chapter 4 Crisis at Enron Oil Corporation: 1987
Chapter 5 Recovery: 1988 -- 1989
Part III Natural Gas, Natural Politics: 1990 -- 1993
Chapter 6 Natural Gas Majoring
Chapter 7 Political Lay
Part IV Jeff Skilling
Chapter 8 Gas Marketing: 1990 -- 1991
Chapter 9 Expanding Gas Marketing: 1992 -- 1993
Part V Expanding Enron: 1994 -- 1996
Chapter 10 The Steady Side
Chapter 11 Enron Capital & Trade Resources
Chapter 12 International Ambitions
Part VI Restless Enron: 1994 -- 1996
Chapter 13 Alternative Energies
Chapter 14 Visionary Enron
Chapter 15 Energy Retailing
Epilogue Dangerous Ambitions
Kenneth L. Lay: A Chronology
Selected Bibliography
Illustration Credits
Name Index
Business Index
Political Economy Index
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Preface
Acknowledgments
Introduction The Process of Enron
Part I From HNG to Enron: 1984 -- 1987
Chapter 1 The New Houston Natural Gas
Chapter 2 HNG/InterNorth
Chapter 3 Foundations
Part II Peril and Progress: 1987 -- 1989
Chapter 4 Crisis at Enron Oil Corporation: 1987
Chapter 5 Recovery: 1988 -- 1989
Part III Natural Gas, Natural Politics: 1990 -- 1993
Chapter 6 Natural Gas Majoring
Chapter 7 Political Lay
Part IV Jeff Skilling
Chapter 8 Gas Marketing: 1990 -- 1991
Chapter 9 Expanding Gas Marketing: 1992 -- 1993
Part V Expanding Enron: 1994 -- 1996
Chapter 10 The Steady Side
Chapter 11 Enron Capital & Trade Resources
Chapter 12 International Ambitions
Part VI Restless Enron: 1994 -- 1996
Chapter 13 Alternative Energies
Chapter 14 Visionary Enron
Chapter 15 Energy Retailing
Epilogue Dangerous Ambitions
Kenneth L. Lay: A Chronology
Selected Bibliography
Illustration Credits
Name Index
Business Index
Political Economy Index
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